Avian thE Legend, an emerging artist known for his unique musical style and powerful lyrics, sought a visually compelling and cohesive design strategy for his latest single, "BALMAN."
The project involved creating an eye-catching cover design, providing art direction for the accompanying lyric video, concepting and directing the offical visual aiming to enhance the song's impact and elevate Avian the Legend's brand.
For Avian the Legend's "BALMAN," I had the privilege of leading an extensive design project that included crafting the brand identity, designing the single artwork, and directing the accompanying music video. The visual concept was built to embody the song's energy and message, blending bold, striking elements with an authentic narrative. From the artwork to the video direction, every detail was designed to amplify Avian's unique style and vision. Explore how this project seamlessly merged music and visual storytelling into a powerful experience.
Director: Kendrick Daye
Cinematographer: Stanely German for SG Media
Choreographers: ZEN + Avian The legend
Dancers: Dave Leandro + Steven
Styling: ZEN
Producers: 8th Haus Studios + L.I.T. Entertainment